In collaboration with St. Catherine's School, a nurturing parish school nestled in the picturesque Adelaide Hills, we proposed an integrated campaign to boost St. Catherine's brand across multiple platforms and ultimately increase enrolments.
The primary goal of this campaign is to establish a cohesive message that resonates with the community and addresses any barriers to conversion, while highlighting the school’s unique selling points. These include a nature-inspired, learning-first approach in a close-knit community, led by a young and passionate principal.
Working with a modest budget, we began by distributing flyers within the local area, bus shelter advertising situated to taking advantage of the school's convenient location (just two minutes off the freeway) and complemented with digital advertising on Facebook and Google Display.
We also produced a heartfelt testimonial video featuring Principal John Low, dedicated parents, and the students of St. Catherine's.
This video showcases the school’s unwavering commitment to nurturing curiosity and inspiring students to exceed their own expectations. Added to campaign to provide social proof and encourage consideration, the video serves as an additional layer to the campaign.
The powerful visuals and distinct branding approach was well received adding to the campaign’s positive paid and organic performance which included:
170%
increase in website sessions
219%
increase in website user
9.4%
increase in organic search traffic
142%
increase in direct traffic
