VIP Home Services Recruitment Campaign

Bringing it home with a digital campaign for V.I.P.

Established in 1979, family-owned business V.I.P. Home Services made history as SA’s first home services franchise company.

The V.I.P. Home Services marketing team came to us in 2023 for a solution to expand its national franchise network and generate leads for franchisees.

To recruit new V.I.P. franchisees, we created a digital campaign that was built around one question: ‘What’s Important To You?’

We took this contemplative approach to encourage the target audience to reflect on their lives and identify the things that matter most to them. We developed a series of service specific ads based on this emotional narrative and tailored the messaging to different formats, channels and buyer journey phases.

The campaign achieved its objectives. It raised awareness of the V.I.P. Home Services brand among potential franchise owners and generated many enquiries as well as a steady stream of leads for franchise owners.

Compared to the previous year’s performance, the 2023 campaign achieved these results:

2.15%

increase in website sessions

14%

increase in enquiries from paid campaigns

2.15%

increase in sales enquiries

See our other work

Norwood Green Branding
Pope Auto Wind Hose Reel Campaign