Adelaide-based property developer CITIFY engaged us to create a campaign that would not only generate qualified leads for their new 42-lot boutique land release at Sellicks Beach, but also build meaningful brand awareness for the project.
Communicating the unique emotional pull of Sellicks and its untouched beauty, quiet charm and rare offering of large, quality blocks.
Our strategy was rooted in a simple truth: Sellicks Beach isn't just a place - it's a feeling. A place to change pace, create your own lifestyle, and become part of a new seaside community.
Drawing on this emotional insight, we crafted a campaign around the idea of “A coastal getaway, every day.” This became the creative catalyst behind the brand identity, messaging and content.
We developed the ‘Sellicks Living’ name and visual identity to reflect the peaceful, spacious and natural setting, where the ocean, vineyards and foothills would meet.
Brought to life through a new website, marketing materials and a fully integrated campaign across Google, Meta, TikTok, and native platforms, including Apple News, real estate and investor channels. Hyper-targeted press placements and flyer drops in select postcodes also helped connect with first-home buyers and lifestyle-seeking families. Every touchpoint invited audiences to start a new chapter by the sea.
By anchoring the creative in emotion, we inspired action and exceeded performance benchmarks:
+154%
increase in organic website traffic
+49%
growth in paid traffic
33%
uplift in leads compared to the previous year
110%
increase in phone call clicks from the website
7M+
impressions across digital platforms
