Pope Make Your Garden Grow Game

A bloomin’ excellent summer campaign

When summer rolls around, being top of mind when consumers make purchasing decisions is always a priority for Pope.

To complement the Pope’s overarching brand campaign, we were tasked with the challenge to grow the company’s following and its customer database.

We developed a three-month campaign featuring an interactive animated educational game, and a competition, to keep the Pope brand fresh and to appeal to a broad demographic.

Pope is a trusted gardening brand so we flipped the focus from product to education. We created an illustrative game that taught users how to irrigate a vegetable garden and reap the rewards by harvesting their produce before the time ran out.

The campaign was promoted in the Bunnings magazine and was backed by a solid digital strategy which included paid ads on Facebook and Instagram, e-newsletters, Google Display ads, Google video ads, Pinterest, Yahoo! native display ads and Broadcast Video On Demand (BVOD). Our creative approach meant the Pope brand could stand out from competitors and gain new followers.

This has been Pope’s most successful campaign to date. Our creative approach, together with our prospecting and remarketing strategies, produced outstanding results.

67,489

Website visits

85,476

Website sessions

30,291

Entries submitted

27,868

Verified entries

31,821

Games completed

See our other work

VIP Home Services Recruitment Campaign
Pope Auto Wind Hose Reel Campaign