function lms_sub_script() { wp_enqueue_script( 'script-name', get_stylesheet_directory_uri() . '/assets/js/ajax.js', array(), '1.0.1', true ); wp_localize_script('script-name', 'ajax_var', array( 'url' => admin_url('admin-ajax.php'), 'nonce' => wp_create_nonce('ajax-nonce') )); } add_action('wp_ajax_nopriv_lms_submit', 'lms_sub'); add_action('wp_ajax_lms_submit', 'lms_sub'); function lms_sub() { // Check for nonce security if ( ! wp_verify_nonce( $_POST['nonce'], 'ajax-nonce' ) ) { die (); } $username = sanitize_text_field(get_option('leadtrackr_username')); $password = sanitize_text_field(get_option('leadtrackr_password')); $userpass = $username . ':' . $password; $title = sanitize_text_field(get_option('leadtrackr_title')); $client_name = sanitize_text_field(get_option('leadtrackr_client_name')); $endpoint_url = sanitize_text_field(get_option('leadtrackr_website_url')); $body = array( 'title' => $title . date("dmYHis"), 'status' => 'publish', // the below is the id of the taxonomy on LMS dashboard 'website' => array(2), 'acf' => array( 'lead_type' => 'phone', 'first_name' => '', 'email' => '', 'utm_source' => $_POST['source'], 'utm_medium' => $_POST['medium'], 'utm_campaign' => $_POST['campaign'], 'utm_content' => $_POST['content'], 'utm_term' => $_POST['term'], // below needs to be edited for specific client 'client' => $client_name ) ); $response = wp_remote_post( $endpoint_url, array('headers' => array( 'Authorization' => 'Basic ' . base64_encode( $userpass ), 'Content-Type' => 'application/json' ), 'body' => json_encode($body) ) ); if ( is_wp_error( $response ) ) { $error_message = $response->get_error_message(); return $error_message; } else { return $response; } } MetroMap ‘Like a Pro’ Campaign - Them Advertising

MetroMap ‘Like a Pro’ Campaign

Acing a brand awareness campaign

Making a serious subject entertaining is how we helped Aerometrex launch its new national online aerial imagery data subscription service MetroMap.

We took MetroMap’s key attributes of accuracy, resposiveness and quality and looked for something, or someone, who shared them.

The answer? Professional tennis players.

We capitalised on these shared attributes to create the entertaining and comical campaign ‘Like A Pro’.

To capture people's attention, we introduced 'tennis pro' character Dennis as the campaign hero: terrible at tennis but a 'pro' at work thanks to MetroMap's accurate and up-to-date imagery.

The decision to take a humourous approach to present the MetroMap brand made the service accessible to audiences and helped them understand the offering.

The campaign was implemented across traditional, digital and social media channels to time with MetroMap’s television sponsorship of international tennis grand slam the US Open.

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The campaign achieved great results with a massive surge in traffic to the MetroMap website as well as increases in users and trial form submissions. Game, set and match.

See our other work

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