EzyPlates has been supplying and issuing custom vehicle number plates to South Australian drivers for years.
Our challenge was to come up with a creative concept for a Christmas campaign that would put Ezyplates on people’s radars and entice them to buy customised number plates as gifts.
The concept was built on the premise: ‘There’s a plate for every passion, every occasion and every business’.
We created a colourful and cost-effective integrated marketing campaign that leveraged both traditional and digital advertising platforms including digital ads, bus backs and billboards.
The attention-grabbing creative did its job.
It drove more people to the Ezyplates website and sales of customised number plates increased.
