Browshop Rebrand

Shaping a brand for success

Business can outgrow their brands when they experience rapid expansion.

It's exactly what happened to Browshop and it's the reason they came to us for a rebrand.

Browshop formed in 2016 when its founder saw there was a need to provide beauty therapists and tattoo artists with affordable quality products.

Business boomed and Browshop called on us to elevate its branding and marketing to better reflect the company’s market position as the biggest supplier of cosmetic tattoo products in the Trans-Tasman region.

Together with the Browshop team, we began our discovery process with a brand review to redefine the company’s messaging and visual identity.

The tagline ‘beauty redefined’ was developed and a clear tone of voice established to convey the brand’s personality in ways that would resonate with the company’s target audience.

A unique shade of green was chosen to create a vibrant visual identity and a contemporary photographic style was defined so Browshop stood out from its competitors.

We brought the brand to life implementing it across marketing materials, the company website, product packaging, digital advertising and social media platforms, print advertisements, online videos and exterior signage.

The result was a successful rebrand that lifted Browshop’s marketing and reflected its standing as an industry market leader.

The result was a successful rebrand that lifted Browshop's marketing and reflected its standing as an industry market leader.

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