Additive manufacturer Titomic creates solutions for some of the world’s most recognisable brands including BAE Systems, Caterpillar and Volkeswagen.
To reflect its status as a trusted global supplier, we worked with the Titomic team to to create a new brand identity for the company.
We took holistic approach to the brand refresh considering all the steps from start to finish and breaking the project down into sequential stages.
Combining the Titomic team's insights with our creative design, the visual ID was redesigned to make a bolder and more memorable statement to the market.
Starting with brand identity, we held a series of workshops with the Titomic team to look at how the brand could better reflect the company's direction.
We updated the company’s written identity to clearly define the brand’s tone of voice and key messages. A brand toolkit containing guidelines on the new written and visual identity was developed to help Titomic’s in-house marketing team apply the brand consistently.
The strategy recommended a range of communication tools and content ideas to ensure the brand remained elevated in the market.
To maintain brand momentum post launch, and to keep building global awareness, a communications strategy was created targeting existing and prospective clients across key business sectors including defence, space, manufacturing, transport and mining. A communications toolkit was also developed which included user-friendly resources such as templates for PowerPoint presentations, e-newsletters and system documents for the Titomic team. The toolkit also provided guidance on print and event collateral design, social media content crafting and iconography application.
To maximise the user experience, the website has dedicated landing pages and houses video content, whitepapers, fact sheets, news articles, case studies so Titomic's target audiences can easily find the information they're looking for.
A productive partnership.
Our current services include ongoing online campaign management as well as website management and optimisation, creative advertising concepts, graphic design, copywriting, marketing case studies, print production management and public relations.
