How do you mark the 50th anniversary of an iconic family-owned business?
When Italia Ceramics asked us to create something special to celebrate this important milestone in 2023, we embraced the challenge with a brand refresh and integrated marketing campaign to elevate this premium brand in the minds of South Australians.
We worked closely with Italia Ceramics’ Managing Director Rob Vozzo on a logo evolution featuring a fresh, modern typeface and a deeper corporate red to reflect the company’s market strength and stamina.
A commemorative ‘50 Years’ logo and an updated visual identity were created to revitalise the brand for its next chapter. This included new graphical elements, patterns, a refreshed colour palette, and an engaging typographic style.
The new brand design was implemented across various marketing materials, including corporate stationery, promotional items, the company website, and social media platforms.
The integrated marketing campaign was an opportunity to celebrate 50 years of Italia Ceramics and thank the South Australian public for its ongoing support.
The campaign comprised traditional and digital activities including double-page spreads in SA Life, digital marketing, outdoor advertising, live radio reads, Broadcast Video On Demand (BVOD) advertising on television streaming services and a prime time television commercial.
