Success brings smiles! Them Advertising and Thirsty Camel Bottleshops were announced as the winners of the 2024 Australian Marketing Institute Excellence Award in the Loyalty and Retention category for our ‘Camel Card’ Registration Campaign.
Through a combination of innovative segmentation techniques, strategic channel selection and data-driven targeting, the campaign achieved an impressive 1,198% increase in Camel Card registrations.
We were also finalists in the Marketing Campaign of the Year (up to $1 million) category.
Them Managing Director, Leesa McMahon, FGLF, attended the award ceremony in Melbourne and was thrilled to accept the award on behalf of Team Them.
