Wallis
Making cinema seats the star of the show.
In cinemas, the spotlight is always on the movie. The seats? Rarely given a second thought. So when Wallis Cinemas launched a new premium seating experience, Wallis Elite, we made the seats the star of the show. We treated these new places-to-park-your-proverbial like a blockbuster release. They were the headline act, showing South Australians that there was now a better, more comfortable way to watch a movie.
