Sellicks Brand Development

Sellicks Beach isn’t just a place, it’s a feeling. A change of pace. An opportunity to immerse yourself in a seaside community. This insight inspired our campaign for a new boutique land release. We developed the ‘Sellicks Living’ name and visual identity to reflect the peaceful, natural setting, where ocean, vineyards and foothills meet. By anchoring the creative in emotion, we inspired action and exceed performance benchmarks.