Our collaboration with the South Australian Department for Infrastructure and Transport was a true partnership: the department had a slogan 'Think! Road Safety' and they needed us to bring it to life visually.
The slogan was created as a compelling call to action to get South Australians to behave safely on our roads – and it needed a powerful visual identity to match.
We created a look that was simple and strong using a bold, clean font with the word 'think' in capital letters.
Drawing similarities with existing traffic signs across South Australia, the highly visible colour combination of yellow and black was used to attract attention and THINK! was encased in a rectangular box.
Our successful project partnership led to the department engaging us again to create an innovative ‘THINK! Road Safety’ activation for South Australia’s pro cycling event the Santos Tour Down Under.
