RSPCA SA
Flipping the script for Perfectly Adoptable pets.
RSPCA South Australia is the state’s leading animal shelter, rescuing thousands of animals every year. However, most people won’t consider adopting from a shelter, believing the old myths that shelter pets are damaged or come with problems. To flip the script, we created a campaign that turned the stereotypes inside out. We let the animals do the talking and invited people to rethink what a shelter pet really is.
